Innovation is an important part of any business as it is what makes one business different from another "Innovation has always been a fundamental basis of competitiveness for firms, regions and nations." (Ahmed,P, 2010 ). Innovation can be about creating a new and exciting never seen before product like what Steve jobs did with Apple. However it can also be about just merely improving an existing product such as changing the colour of the packaging. Innovation can be many things in a company and this is what i am hoping to explore.
(Ahmed,P and Shepard,C (2010). Innovation Management. Essex: Pearsons Education Limited. p4-5. )
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