"Basically the shoes integrate balance or bosu ball “balance pods” into the toe, ball and heel of the shoe. Reebok claims that this increases gluteal or butt muscle activation an average of 28 percent, in addition to stimulating hamstring and calf muscles 11 percent better."(Davis,J,2009) This is a very innovative idea especially in the current climate that we are living in as people live very busy lifestyles and do not have time to go to the gym every day and by selling the idea that by simply wearing there trainers you will be able to improve your legs and your bum a lot of people will try it. However i do query the trainers slightly as i have found out that they only tested the trainers on "A Reebok financed an exercise study involving five people"(Davis,J,2009). It is an innovative idea tapping into this market however do they really work in the long term is yet to be seen so i am not sold on the product yet but they have got to try these things as this is what innovation is all about.
Davis, J. (2009). Is the Reebok EasyTone an easy way to a sculpted butt and legs?. Available: http://www.mnn.com/health/fitness-well-being/stories/is-the-reebok-easytone-an-easy-way-to-a-sculpted-butt-and-legs. Last accessed 17th January 2012.
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