Virgin is a very successful innovative company and they say "We believe in making a difference. Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer's experience through innovation." (Virgin,2012) This shows that to be successful you have to listen to your employees and your customers as they are you most treasured assets. The most innovative product i think Richard Branson has produced so far is Virgin Galactic. This really is fulfilling people’s dreams it backs up what Steve Jobs said about "sell dreams not products".
Virgin. (2012). About Virgin. Available: http://www.virgin.com/about-us. Last accessed 17th January 2012
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